Online Gambling Guide

Internet Marketing Firm Brings New Life to Gay Adult Destination Web Sites Through Traffic-Building Marketing Campaigns

(PRWEB) August 31, 2002

BEVERLY HILLS, Calif., August 27, 2002 — As the ‘dot com’ boom and subsequent bust recedes into the past, a new breed of entertainment web site is emerging. This time the focus is on low overhead and real profits – in other words, a solid business model. Benefiting from the emergence of this ‘second wave’ of Internet ventures is GAM, Inc., a marketing services company dedicated to helping owners of ‘destination’ gay adult web services achieve their traffic and revenue goals.

GAM, an acronym for Gay Adult Marketing, offers publicity and exposure for gay adult web sites through a comprehensive menu of promotional services. While there are many ‘Search Engine Submission’ consultants claiming to offer big traffic increases by moving sites higher in the rankings of the leading search engines, GAM delivers results through a broader focus, utilizing proven Internet marketing techniques.

The Beverly Hills and Santa Barbara-based agency of tech industry veterans offers four service levels designed to suit the client’s market saturation goals and budget. Each program is structured on a monthly contract basis and is comprised of ongoing activities they consider essential to producing results. Typical campaign elements include:

-Custom Directory featuring ads and content unique to the customer’s site

-Personalized Website Sales Network to channel traffic

-Photo Gallery Doorways to entice new visitors

-Pay Per Click Ad Banners

-Opt-In E-mail Campaigns

-Ezine Advertising and Content

-Chat Room and Newsgroup Coverage

-Search Engine Submission and Optimization

-Press Release Writing and Distribution

“As one of the oldest specialty web site marketing firms, GAM has found a ready market in promoting adult sites targeted to the online gay community,” said Michael Banks, Gay Adult Marketing’s managing partner. “From our beginnings six years ago, we’ve developed specialized and proprietary marketing methods to elbow through the clamor and get our client’s sites seen.”

Although many marketing firms offer web site promotion, most don’t understand the uniqueness of the adult area, especially the gay arena, according to Banks. “Successfully promoting gay adult sites is quite different than any other type of web property marketing. It takes years of experience to learn how to get the job done,” Banks says. “But there’s so much money involved and the potential is so great that its become an extremely competitive business that simply demands proven techniques applied consistently to be profitable.”

Gay Adult Marketing is a marketing services company providing promotional campaigns for owners and webmasters of destination web sites specializing in gay adult entertainment. Unlike other Internet consulting firms, Gay Adult Marketing has an exclusive focus on gay adult web sites and offers strictly mid-term to long-range programs designed to increase traffic and revenues through presence enhancement. For more information, including an overview of the gay consumer market, visit the Gay Adult Marketing website at http://www.GayAdultMarketing.com

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